Hey Reader, The other day, a brilliant new friend came to me via the DMs of Instagramland, and after chatting on our eerily similar healing paths post-divorce, she asked if she could shoot an idea past me for her first coaching offer. She messaged, It feels too easy, though. Like… anyone could do this. She'd mapped out a gentle, grounded path for helping women answer the question about their marriage: Should I stay or should I go? – and reconnect with their inner spark. It was elegant....
12 days ago • 2 min read
Hey Reader, Ah yes, a brand new year...ripe for reinvention, but often coated in pressure to be “ready” and “clear” when most of us feel more like caterpillars in mid-melt. A client messaged me last week in full-blown January panic. "I should’ve done my vision board by now. Everyone's already launching things and talking about their big plans. I can’t even decide what I want. Am I just lazy?" When we got on a call, she was surrounded by a half-used planner, a pile of unopened business books,...
19 days ago • 2 min read
Hey Reader, It was December 31st and I was staring at a blank Google Doc titled “2026 Vision." I had lit the candle. I had made the coffee. I had opened the beautiful notion template an entrepreneurial friend had sent me with prompts like “What are your top 3 business goals?” and “Where do you want to be in 12 months?” And still–nada. I had waiting until the very last minute. It wasn’t burnout. It wasn’t laziness. It was something quieter when I paused and really listened: resistance. The...
26 days ago • 2 min read
Hey Reader, Gah, this year flew by... you too? Taking a breath this week to look back, I’m reminded of the exact moment I realized how much this year has changed me. It was late June. I was staring at the blinking cursor of my nearly-finished book–the one I started at the end of 2022–with a mix of blissful hope and pure terror. I’d carried that thing through doubt, life shifts, and two full seasons of nearly quitting. Okay, and 6 full months where I was paralyzed to take it any further. And...
about 1 month ago • 4 min read
Hey Reader, We've all seen it, the scrolling TikTok, LinkedIn, Instagram, and all you see is the same thing: “be consistent,” “post daily,” “use this template,” “be authentic (lol I mean I do love a good authenticity push).” And–you try. You schedule. You optimize. You stick to the “playbook." But especially in the beginning of brand building it can feel like nothing sticks. Nothing feels like you. Your posts get likes, maybe... but no deep DMs, no genuine connection, no people saying, “This...
about 2 months ago • 2 min read
Hey Reader, Thinking about the journey as a one‑person entrepreneur, the solopreneur, and the daily act of sitting alone our makeshift offices (kitchen table, corner desk, co‑working day‑pass). You’ve been binging podcasts and YouTube shorts for “tips for 6‑figure launches,” “how to create viral reels,” “SEO hacks,” “lead magnet ideas.” Maybe you’ve even bookmarked a course promising to “fast‑track your launch.” You feel pulled. Between what you believe you should be doing (the “grow fast,...
about 2 months ago • 3 min read
Hey Reader, The week for busy solopreneurs can tend to start in a similar fashion from time to time... Eyes tired, voice a little wobbly, scanning the chaos of open tabs on where to begin. A half-written sales page. A stalled-out Instagram draft. An email funnel in "someday" purgatory. A sticky note that says "launch??" You've been trying. Hard. But the effort feels like it's fracturing your drive instead of moving you forward. I hear things like: "I'm doing everything and still feel behind."...
2 months ago • 2 min read
Hey Reader, We’re all guilty of this one from time to time...Okay, fine–frequently guilty. Caught in the hustling. The doubting.The chasing. Until a pause reveals: so much is already here. Like for you. You, who’s been in it this year. The building. The pivoting. The questioning. The becoming. You, who might be sitting in a swirl of “I should be further by now” or “Why is it taking so long?”Whose nervous system still flinches when the Stripe balance dips or the inbox goes quiet. And yet......
2 months ago • 2 min read
Hey Reader, A few weeks ago, I almost ghosted a DM. It wasn’t on purpose. I saw the message notification, mentally replied, then left it unread in a sea of notifications. You know the drill. But a week later, I re-opened it, and something in me paused. It was a voice note. Quite thoughtful. Unpolished. Very vulnerable and soul-forward. It wasn’t trying to pitch or impress. It just said: “Hey, I read your post and it felt like you were a friend whispering in my ear exactly what I needed to...
3 months ago • 2 min read