Hey Reader, A few months ago, I was working with a new entrepreneur who was so thrilled to finally have escaped the corporate world, but she kept stalling on writing her About page. We'd made progress everywhere else–defining her offers, setting sound pricing, even the homepage was pretty dang solid if I do say so myself. But every time she sat down to describe herself, she froze. "I just don’t know what to say. It feels fake," she told me. After a few coaching calls and a few tears, we...
11 days ago • 2 min read
Hey Reader, When a client of mine first heard me use the phrase “lead magnet,” she rolled her eyes, picturing a clunky PDF with a bland title like “10 Productivity Hacks for Boss Babes.” 🥴 She said she had previously downloaded a few, but they all sat unopened in her inbox like forgotten leftovers in the back of the fridge. So wouldn't you know it, when it came time to create her own lead magnet, she froze. What would she even offer?Would anyone care?Would it feel… scammy? She admitted she...
18 days ago • 3 min read
Hey Reader, I used to think if I visualized it hard enough, you know, lit the candle, journaled the vision, closed my eyes and really felt it—I’d become the person I dreamed of being. Entrepreneur. Author. Someone who was free, lit-up, and living on purpose. And don’t get me wrong—I love me some good visualization. Heart-centered embodiment. I’ve got vision boards that could win awards. But here’s what I learned the hard way:No one else can see what’s in your head. You can sit in meditation...
25 days ago • 2 min read
Hey Reader, I remember the early days of entrepreneurial life when I spent way too long on a single social media post. You know: Overthinking the hook, changing the font six times in Canva, tweaking the caption four times, and yet I still felt weirdly vulnerable hitting publish. It got 17 likes. And worst of all?It didn’t lead to a single inquiry, new follower, or email subscriber. Cue the shame spiral: Is anyone even listening?Cue the overcorrection: I ghosted my content for three weeks. If...
about 1 month ago • 2 min read
Hey Reader, I recently helped a coaching client evolve their very first offer as an entrepreneur. When they came to me, they were feeling totally defeated. We chatted about how when they first launched a few months back they were so proud. They had put their heart into it. Branded the heck out of it. Designed a sales page that sparkled. Hit publish. Posted the link on their socials. And waited. And… deafening silence followed. The kind that makes you re-read your own copy 14 times looking for...
about 1 month ago • 3 min read
Hey Reader, A few years back, I worked with a client who had invested heavily in a stunning visual identity—sleek logo, harmonious color palette, and typography that could make a designer weep with joy. Yet, despite this visual feast, their audience engagement was lukewarm at best. The disconnect? While the brand looked impeccable, it lacked emotional resonance. There was no story, no soul, no spark that made people feel something. It was a classic case of all style, no substance. It was like...
about 2 months ago • 3 min read
Hey Reader, There was a moment in my career I’ll never forget. I was lying in a hammock at my friend's cabin on the 4th of July, the email to the CEO that would surely get me fired typed but unsent, hands hovering above the keyboard like I might catch fire if I pressed send. I had built a successful corporate career—executive titles, big budgets, big responsibilities. But something in me had started to shift. Quietly at first. Then louder. I didn’t completely hate my job. But I didn’t enjoy...
about 2 months ago • 3 min read
Hey Reader, When I first started building my personal brand from scratch—after leaving a corporate career where I had millions at my disposal to grow their brands—I remember refreshing my humble social posts like a nervous tic. 32 likes. Then 28. Then 34. It felt like a slow dance with irrelevance. I had a secret fear: “If I don’t have a big audience, who’s going to buy from me?” Here’s what I wish I had told myself sooner: You don’t need a massive audience to build a meaningful, profitable...
about 2 months ago • 3 min read
Hey Reader, Can we get honest for a moment? It's my favorite. So, you've finally created your offer. Maybe you even posted about it once. Maybe you built the sales page, the link in bio, the whole shebang. But now… you’re dragging your feet. Suddenly laundry feels urgent. You’re tweaking your logo (again). You’re researching new platforms instead of inviting people into your work. I see this all the time. And I’ve lived it. Back when I created my first consulting offer after leaving...
2 months ago • 3 min read