Hey Reader, My client was mid-launch, doing all the “right” things–sharing vulnerably, showing up with heart, crafting content that felt magnetic and true. We'd mapped out the offer together with intention. The systems were working. Her energy? Mostly high. And still… nothing. No new sign-ups. No curious DMs.Not even an abandoned cart whisper on the sales page. My brain scrambled to problem-solve. Maybe the messaging needed a tweak? Maybe the price point was off? Maybe she should add a bonus,...
12 days ago • 3 min read
Hey Reader, I almost didn’t hit publish. The post was incredibly raw. Not polished, not packaged. Just a real-time window into the ache I was moving through – the fear of being seen, the voice in my head that still whispered, Who do you think you are? It wasn’t strategic. It didn’t tie into a launch. It wasn’t teaching anything. It was just… me. Naming my doubt. Naming my hope. Acknowledging the awkwardness of the messy middle. But the gentle nudge within my heart, that gentle tug said: share...
19 days ago • 2 min read
Hey Reader, You sit down to write a post, staring at the blinking cursor, and think, “If I have to make one more piece of content today, I might just… (insert expletive) not.” Marketing can feel like a full-time job on top of building your actual business. And the longer you procrastinate, the more guilty you feel about not showing up online. Anyone else? Ohhhh, just me, right. When new entrepreneurs come to me, to launch their first business I would say most everyone's biggest struggle?...
26 days ago • 3 min read
Hey Reader, My client had just left her corporate job – a shiny title, a predictable paycheck, a soul-sucking routine. Now, she was finally doing her thing. The thing that called to her at 2AM. The thing she used to dream about between meetings and meaningless metrics. She was building a brand around her story, her passion, her voice. But the moment she sat down to write her first post, she froze. Instead of starting fresh, she scrolled. And scrolled. "Just to see what others are doing," she...
about 1 month ago • 2 min read
Hey Reader, A few months into building my coaching business, I had the kind of client call that makes your whole body light up. They came in swirling with doubt: "Is my idea even possible?"— and left with a fresh sense of clarity, a language for what they were building, and tears in their eyes. They said, “I’ve never felt so seen.” Queue the tears in my eyes. This is the kind of moment you dream about when you quit your corporate job and say yes to something deeper. I logged off buzzing,...
about 1 month ago • 3 min read
Hey Reader, Last Wednesday, I sat at my kitchen table, phone screen open, screen view flipped so all I saw was my own face staring blankly back at me like I’d walked into a surprise performance review with myself. I needed to record a video for a new podcast I was going to appear on talking about finding your path as a new entrepreneur–something energetic, inviting, purposeful. But instead of charm, I served up frozen silence. It was like watching a low-budget hostage video. Every blink felt...
about 2 months ago • 3 min read
Hey Reader, When I first started building my personal brand 5 years ago, even with my 15 years of marketing and branding experience, I somehow developed marketing-best-practice-amnesia and decided the best approach would be to treat my content like a cosmic vending machine. Post a reel. Drop a LinkedIn thought. Send an email. Then wait. Refresh. Obsessively check who viewed it. (32 views. 3 likes. One was my mom.) But no discovery calls. No DMs. Just silence. I’d spent years crafting...
about 2 months ago • 2 min read
Hey Reader, A few months ago, I was working with a new entrepreneur who was so thrilled to finally have escaped the corporate world, but she kept stalling on writing her About page. We'd made progress everywhere else–defining her offers, setting sound pricing, even the homepage was pretty dang solid if I do say so myself. But every time she sat down to describe herself, she froze. "I just don’t know what to say. It feels fake," she told me. After a few coaching calls and a few tears, we...
2 months ago • 2 min read
Hey Reader, When a client of mine first heard me use the phrase “lead magnet,” she rolled her eyes, picturing a clunky PDF with a bland title like “10 Productivity Hacks for Boss Babes.” 🥴 She said she had previously downloaded a few, but they all sat unopened in her inbox like forgotten leftovers in the back of the fridge. So wouldn't you know it, when it came time to create her own lead magnet, she froze. What would she even offer?Would anyone care?Would it feel… scammy? She admitted she...
2 months ago • 3 min read